Our Work

Editorially curated playlists, A personalised feed and a seamless listening experience

Our friends at Tortoise Media asked us to design their revamped podcast app for their award-winning content. They believe we are overwhelmed by information. The problem isn’t just fake news or junk news – it’s just that there’s so much of it. Too many newsrooms chase the news, but miss the story. Tortoise wants to build journalism that lasts. A business model that’s responsible and sustainable. Their award winning podcasts are some of the best in the world and at TwentyThree we were already listening regularly. So imagine how excited we were to be asked to create the UX and User Interface design for their flagship product podcast app. 🎧🐢

Creating an awesome app is all about understanding their users and what they need. To really get into the users' shoes, we spoke directly to existing users to find out what makes them tick. We created user personas, representing different types of people who'll use the app. It helps us see things from their perspective and build an app they'll love. With our brains filled with users wants and needs, and our twenty years of experience we mapped out the key features, the app's structure and planned out detailed user flows.

Now comes the fun part, we put our creative hats on and, using the brand ethos, we design simple content-first user interfaces.

We're not done yet, in order to make sure everything feels right before we get into development we create interactive prototypes, so we can play around with the app before it's even built. That way, we can get feedback from real users and stakeholders to make it even better.

Once the development team takes over, we're their design cheerleaders, supporting them with all the nitty-gritty details. We want to make sure the final app looks and feels exactly like our dream design.

Before the big launch, we gave the app a thorough check to make sure it's bug-free and ready for action. And after the grand opening, we keep a close eye on what users say and how they use the app. We're always ready to make some tweaks and improvements for an even more incredible experience.

As with any good digital product the process never really ends, so we’re excited to release new updates and features. 🐢🚀😊

The Tortoise app is available to download from the Apple App Store and Google Play.